How much is our data worth?
Published: 16/02/2022
In this report, we sought to measure the value of the data that Polish Internet users generate on digital platforms (social media and Internet search engines). This value was estimated from two sides: firstly, in terms of the revenue that Polish users’ data generates for digital platforms (Facebook and Google) and, secondly, in terms of the value that the users themselves assign to the data and privacy online.
Kategoria: Digital Economy / Report / Reports 2022